Financial Analysis of Matalan and House of Fraser Essay

Investment Analysis Matalan House of Fraser Introduction In this essay I would like to elaborate on the investment analysis of two companies, open a space of possibilities in discourse and practices in order to determine which of the two companies to invest in. The essay will commence with a brief overview of the two companies that are being considered. The latter part of the essay will explain and critique the financial position of the two companies and also the strategy and structure of the organization. For this purpose different financial tools will be used. The conclusion will be description and reasons for the company chosen to invest. Company overview Matalan Plc is quoted to the FTSE 250 with a current†¦show more content†¦The second company to be considered today is House of Fraser. House of Fraser is Britains leading retailer of designer brands. It operates a chain of 50 stores in the United Kingdom. Its product range consists of clothing, footwear, furnishing and food. Some famous brands that the Group is trading include Gucci, Dolce Gabbana, Armani. House of Fraser is quoted to the FTSE with a current market capitalization of 234.80 million. The groups strategy focuses on a) people development b) new store opening program c) develop brand d) reposition the home office e) information technology development f) supply chain g) cost saving. Financial overview To ascertain which of the two companies to invest in it is very important to know the present financial position of the two companies. In this part of the essay I will be analyzing the financial statements of the two companies, which will help me ascertain their present position and also to a certain extent help me predict their future. For this I will be using certain financial tool like the ratio analysis, cash flow analysis etc. To get a brief history of their financial performance I have looked intoShow MoreRelatedAnalysis of the Overall Business Environment of MS2023 Words   |  9 Pagessystem, which is presented through strategic audit. However, this analysis helps to understand the clear marketing strategic position of MS. The research is gathering the evidences of strength and weakness, which is useful to determine future recommendations for strategic marketing strategy. 2. Methodology The research is based on secondary data. The information is gathered from websites, annual reports, case study, financial reports and any reliable sources related to the topic area. These resources